"Every retail operation has charted its own course in pairing agronomy services with digital ag tools. 

During the past two years, the team at Valley Agronomics LLC has been building a foundation with its Platinum Precision product. This subscription-based service builds a bridge for farmer-customers by linking the agronomists and the precision ag team at the retailer.

“We have three goals with our precision ag offerings: grow more yield, reduce costs, and make life easier,” says precision ag manager Connor Lankford. “The third is sometimes the easiest to prove, so it’s really on us to demonstrate how we’ve impacted yields and costs using technology.”

With their service-minded approach, Lankford and Valley Agronomics were recognized as the 2018 recipient of the Precision Impact Award, sponsored by Proagrica, the Agricultural Retailers Association and AgPro."...